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From 2019 to 2020, I teamed up with two friends for the Technovation Challenge to build a mobile app for social good. We had to brainstorm, design, code from scratch, and market an app that solves some problem in our community. As we brainstormed, I thought of the huge issue we see today of teens who suffer from a lack of confidence due to a fear of failure and judgement. Our solution was to build an app named “Rooting for You” that encourages teens to set challenges for themselves in their daily lives, as well as rewarding them for completing these and pre-set challenges. Our hope was that by taking on these challenges, teens would normalize healthy failure, making them more comfortable with taking beneficial risks in life and allowing them to grow as people. To make this app more engaging to our teen audience, we gamified it, presenting the challenges as seeds growing in a garden. During market research and user testing, we took full advantage of the internet, and I was able to collect over 200 responses to our user survey from followers on Instagram in our target audience, many of whom empathized with feeling fear of failure, and were able to give extremely helpful suggestions. Our result was a functional self-help app with colorful graphics. Out of thousands of entries, ours was selected as one of the 5 Regional Winners representing the entire North America. It was also featured during the Technovation World Summit. While it was thrilling to win, our goal for this project was always to support teens’ self-esteem and feelings of self-worth through technology. Check out our pitch video!  Comments are closed.
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